This is Part 2 of our multi-part conversation about how to price cleaning services. Did you miss Part 1? No problem, you can check out Part 1 of how to price cleaning services here.
If you are still unsure on your pricing strategy, a good way to get you going is to know that in today’s market, hourly rates generally range from $25 to $35. However, if you are only beginning to market your services, you may want to charge a slightly lower rate such as $20 to $30 per hour to help you enter the market.
Over time, you can slowly increase your prices as you gain more credentials and references. Continually work to upgrade your image and have happy clients so that in the future, clients will pay your rice for the quality service you are known for.
Remember that first time cleanings will take longer because you will need to determine how much time you need to spend in a home. First cleans also require more work due to neglect and dirt that have built up over time. In such cases, you may want to charge a premium such as doubling your hourly rate. For example, charging $40 per hour instead of $20 for 3 hours will generate you $120 in revenues. After the first cleaning, you can then revert to charging your normal rate.
In addition, your rates will vary depending on frequency of cleaning. The rule of thumb is that the more times you come in to clean a house, the lower the cost per visit. For example, if you normally charge $30 per hour, you may want to agree to charging $25 per hour in exchange for the client signing up for your services twice a month. Another option is to offer a discount if the homeowner is willing to pay for multiple cleans upfront or of they agree to a long-term contract, i.e. two cleaning visits a month for six months.
As you finalize your pricing, make sure to work out a payment schedule. Home cleaning is usually paid on the same day the service is performed. However, if you managed to nail on a long-term contract, you may agree on letting the client pay in full at the end of the month as a sign of goodwill and to reward the client for customer loyalty. Whatever you decide on, make sure to be transparent and communicate the payment method to your clients early on to avoid misunderstandings.
Do you have any stories about pricing strategies? Comment below and share!