Having the right pricing strategy is an area that cleaning business owners struggle with the most. One on hand, you will want to make sure prices for your services are competitive. On the other hand, you need to make sure you generate profit so that your business continues to grow. Luckily, there are a few general guidelines which I will list out to help you in determining your pricing.
Types of pricing
There are two main pricing methods for quoting your services: by the hour or by square footage. For residential cleaning services, the pricing method used is usually by the hour. This is because some clients may only need cleaning for a bedroom or certain parts of the house.
The first thing you need to do is to research and determine how much other cleaning services in your area is charging. Note the going market rate and factor that into your pricing. Compare their level of experience with yours. Note any differentiating factors such as whether your use more expensive or eco-friendly products. Your prices must be reasonably but still enough to give you a profit. A few ways to check for market rates is to visit www.care.com and enter your zip code, read reviews of cleaning services in your area on www.yelp.com, or ask for a quote from www.redbeacon.com.
Location, location, location
The second thing you will want to do is to determine the location of the client’s house. You should factor in your transportation cost and value of your time which could have been spent cleaning another residence. The other reason for considering location is that there may be room to adjust your pricing strategy depending on the neighborhood. You can probably quote a higher price for a house in a nice neighborhood than you can in a university dorm.
The third thing you should consider in is the house itself. Obviously, the bigger the size of the house, the longer it will take to clean the house which will be factored in your per-hour charge. However, if the house has more people living inside it, if the owners have pets, or if the level of clutter is above average, you can potentially negotiate a higher per-hour rate. Houses that are more luxurious and have amenities such as pools or gyms can also probably afford a higher quote. However, do not raise your prices too much that it turns potential clients off.
Finally, consider the cleaning services the client is asking for. Cleaning the carpet, windows, and garage will merit additional charges or a higher per hour fee especially if these are not included in your “full house cleaning service”. If your client is reasonable, he or she will understand that these requirements will need extra labor and effort from you or your team.
Now that you know the different factors that come into play when determining your pricing strategy, I will discuss a few more specifics to get you started on your pricing in the second of this two-part pricing series. Check out Part 2 of how to price your cleaning services here.
Do you have any other tips on how to maximize the price? Comment below and share!